AUAustralia
Country Summary
E-commerce Volume
$0,0
billion (B2C, 2023)
A $65.1 billion market volume underlines Australia's maturity as a B2C e-commerce economy, offering substantial transaction flow and scalable market potential.
Source: redsearch.com.au, grandviewresearch.com
Compound Annual Growth Rate (CAGR)
0,0%
(2024–2030)
A 7.9% compound growth rate reflects steady and sustainable expansion, ideal for brands seeking long-term market anchoring without volatility.
Source: grandviewresearch.com, marketresearch.com
Logistics Performance Index (LPI)
0,0
(2023)
With a logistics score of 3.7, Australia ensures functional and consistent infrastructure, though not as frictionless as Asia-Pacific leaders like Singapore or Japan.
Source: World Bank LPI 2023
Average Order Value (AOV)
$0,0
(2023)
AOV of $95, though modest compared to smaller advanced markets, still indicates healthy consumer spending and broad adoption across income groups.
Source: news.com.au
Internet Penetration
0,0%
Near-full connectivity provides brands with expansive digital reach, enabling mass-market campaigns and direct-to-consumer scalability.
Source: 2024 estimates
E-Commerce Participation Rate
0,0%
With 8 in 10 Australians engaging in online shopping, the market ranks among the world's most digitally active consumer populations, favoring conversion-driven strategies.
Source: Australia Post & eCommerce DB, 2024 estimates
Top 10 Product Categories on Amazon Australia
Source: ecommerceDB & Statista, 2024–2025
Leading Product Categories
Emerging Opportunity: Personal Care
Source: ecommerceDB & Statista, 2024–2025
Although not yet among Amazon's Top 10 in Australia, personal care is showing rapid growth and market momentum.
Growing Demand
Personal care is projected to reach $2.99 billion in revenue by 2025.
Steady CAGR
Expected to grow at a CAGR of 7.4% between 2025 and 2029.
Monthly Growth
Monthly revenue hit $142 million in May 2025, with an 8.4% month-over-month increase.
Strategic Insight
While not a top category on Amazon yet, personal care products are gaining consistent traction across Australia's e-commerce space.
Australian E-Commerce Market Share
Amazon Australia leads the e-commerce landscape with an estimated 43% market share, driven by strong logistics, product breadth, and brand trust.
Temu (18%) and eBay (15%) follow as major competitors, reflecting strong mobile-first adoption and category-specific traction.
Other players such as Shein, Kogan, and Catch contribute to a diverse but less dominant long tail of marketplaces.
Why Australia? Our Strategic Perspective
Low-Friction Entry
With its robust logistics, digital maturity, and stable economic environment, Australia offers one of the lowest-friction entry points for global brands.
Operational Alignment
Our decision to prioritize this market stems not only from its scale and purchasing power, but from its alignment with our operational model: platforms like Amazon AU allow us to launch with precision, track with clarity, and scale with control.
A Strategic Beachhead
For brands seeking sustainable and transparent growth in the Asia-Pacific region, Australia is more than just a test market—it's a strategic beachhead.